Ideal Protein is a doctor-designed, Ketogenic Weight Loss Protocol that treats weight loss as healthcare and uses food as medicine to empower you to lose weight and live your best, healthiest life for the rest of your life. Expert guidance from your very own personal coach keeps you motivated. While the huge variety of delicious Ideal Protein food and tons of other fresh, lean, healthy meals and snacks you get to choose from keep you satisfied on your journey to your new healthy weight and beyond.